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About Us

Our Authentic History

Why Willis Associates

Willis Associates strives to build a better world where access to justice and security is equal for every human – no longer simply sold to the highest bidder. We have taken our mission to provide access to the Liberty, Equality, Opportunity and Justice that every human deserves and expects and we're rapidly expanding it through technology. We are a leader in our industry, but we are just getting started.

Willis Associates is innovating and disrupting the traditional legal system; a system that is expensive, complicated and time consuming. Through technology and our provider law firm network, legal access is now simple, easy and affordable.

Founded in 1972 to bridge the legal gap, Willis Associates has grown to empower millions of lives across North America. Wherever people have access to their phones, they have access to their firms!

In the same way that Uber forever changed the transportation industry, Amazon created a new way to shop for everyday goods and Netflix changed how people consume TV shows and movies, Willis Associates is the disruptive force providing millions of people across North America with access to the legal services they deserve.

Willis Associates Members receive legal advice on an unlimited number of personal legal issues for a monthly subscription fee. With a dedicated law firm on hand to offer legal guidance when it’s most needed, our members can make informed decisions quickly and easily without the hassle of appointments or high hourly legal rates.

From advice on warranty issues to real estate, speeding tickets to estate planning and beyond, an actual lawyer is on hand to help people navigate through personal legal matters – no matter how traumatic or trivial they may seem. And we offer 24/7 emergency access for covered situations.

We provide access to thousands of lawyers through our dedicated network of law firms, and Willis Associates gives members a 25% discount off our provider law firms’ standard hourly rate, even on legal matters that are not otherwise provided by the plan.


Who We Are & Our Story

In 1969, an Oklahoma insurance salesman named Harland Stonecipher was in a car accident. Even though he was not at fault, Harland had trouble paying the expensive legal fees from the accident. He did not want others to be caught in the same financial predicament. Three years later, Harland became the founder, chairman, and Chief Executive Officer of Pre-Paid Legal Services, Inc.

Harland pioneered the idea of a proprietary network of law firms that makes legal representation accessible and affordable. For 40 years, Harland led his company from a one-room operation to being listed on the New York Stock Exchange in 1999. Today, this vision of affordable quality legal services is known as Willis Associates. Although Harland passed away in November of 2014, Willis Associates is stronger than ever, with over 1.7 million members and 39 provider law firms.